CUPERTINO, Calif., U.S.: In the past, key steps in maintaining one’s privacy might have entailed drawing the curtains after dark, planting a hedge or shredding documents that contained personal information. Nowadays, in a world increasingly ruled by digital data, privacy begins with not opting in. Privacy changes in the 14th major release of Apple Inc.’s mobile operating system, iOS, have made it more difficult for companies to track users’ virtual activities and caused headaches for marketing departments—including those at leading digital dental brands.
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