LONDON, UK: Antibiotic resistance is one of the key challenges that dental and medical professionals will face over the coming decades, yet its causes and significance remain relatively unknown. To raise public interest in this issue, a number of UK-based medical organisations, spearheaded by the British Dental Association (BDA), joined forces to highlight the message that “Antibiotics do not cure toothache”. The campaign was launched to coincide with the World Health Organization’s World Antimicrobial Awareness Week, which takes place from 18 to 24 November each year.
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