Wearing several hats takes time management

Upon writing this post, I was asked, “What does a typical day look like for you?” I must humbly reply that a typical day does not exist for me. That is one of the reasons that I chose to partake in the profession of dentistry.


There are a multitude of factors that can contribute to a day in the dental office. One day, it could be a “ho-hum” day of basic hygiene recall exams. The next day could involve a complex series of restorations with subgingival margins, while the subsequent day could involve researching a peculiar fluctuant mass needing a biopsy. Sometimes, a mere morning can encompass all three scenarios before you sit down and have your first cup of coffee. My running joke with my colleagues over the years has been that everyone in the dental community should learn to have an appreciation for iced coffee — as it may be hot when you brew it, but will undoubtedly be cold by the time you consume it.

Jokes aside, it would be wise to take some notes from Edna Mode of Disney’s The Incredibles or Louis Pasteur of scientific fame, who both agree that luck favors the prepared. It is this very preparedness that has kept me in good stead from my dental experiences in both Washington and California. From being a restorative hygiene professor at Eastern Washington University to an insurance dental claims consultant to an active associate in private practice, I have worn many hats throughout my career. This has expanded my network to include all walks of dental life; be it student, 10+ year veteran, hygienist or even a contributor to the ADA New Dentist Now blog team!

How do I manage writing a witty, insightful article while maintaining my role as a dutiful husband, all after a tiring day’s work?

Time management.

Multitasking is the key to effectively and efficiently manage my time. For example,  balancing my finances. Does this constitute me sitting down, blocking out an hour to sit and plan out the debits and credits? No, if only I were so lucky to have that amount of time to accomplish this! What this means for me is that while I wait for the water to boil for a morning cup of coffee (still hoping I can get to try it piping hot), I will check bank accounts and emails concerning finances.

Furthermore, my balancing management approach does not stop in the morning. First and foremost, I am dedicated to treating the patient that is in front of me at my brick and mortar establishment, but, if there is a lull in the schedule, that presents the perfect opportunity to help consult and answer online questions through my work in teledentistry.

Interestingly enough, this mentality does not limit itself to only dental-based ideals, as it can facilitate an increased time with family and friends. This multitasking strategy has taught me that if I can complete errands such as getting my haircut or picking up dry-cleaning during my lunch hour, I will have more time to spend with my wife and family.

Another concept that I wholeheartedly support is to invest time and effort into endeavors now that will be fruitful in the future. I opt to engage in organized dentistry, in particular the advocacy side of dentistry. Ever since I became heavily involved with advocacy in 2017, I have learned that we as an organization have been lobbying hard to reform the Mccarran-Ferguson Act. This topic was a stalwart on our list of topics to discuss with officials almost every year.

Recently, we were fortunate to see that our lobbying succeeded and the bill was reformed! In short, by having the reformation, we loosened the grip that dental insurances had on the future reimbursements that they could provide. Our team’s constant discussions with Congressional members facilitated a momentous change to policy. By allocating time and effort now, we can have a better shot at having a better financial future.

It should be noted that with all the wonderful variety of options available to a dentist, we should not bite off more than we can chew, “Like this Camembert [cheese], I am at my most delicious when I’m not spread too thin.” This season 8 quote from the show Frasier exemplifies the need to not be so bogged down with activities that you cannot focus on what is at hand.

Remember, a patient’s emergency does not mean it’s your urgency. Far less the fact that it was most likely recurrent decay close to the pulp that needed a crown before and now needs both a root canal and a crown. But if there are five patients in the waiting room, chair two will not recline and chair five’s air-water just sprung a leak, take a deep breath and know that it’s OK to offer antibiotics and analgesics until you can properly devote appropriate attention to the case.

In summation, how can a little old dentist such as myself commit to so many roles and be productive? The author Paul J. Meyer put it best, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”

Dr. Amir Kazim was born in Toronto, Ontario, Canada. He completed his DDS at Howard University in 2014 and an Advanced Education in General Dentistry Program in the subsequent year at Yakima Valley Farm Workers Clinic in Spokane. During his time in Washington State, Dr. Kazim took on roles in many varying capacities such as working in Federally Qualified Health Centers, private practice as well as insurance audits and adjunct professor of restorative dentistry. To this end, Dr. Kazim played an integral role in bringing the merits of teledentistry to Washington by being one of the founding members of their established task force. While keeping busy with dental–related issues, Dr. Kazim enjoys traveling and experiencing new cultures and foods. Having recently moved to California, Dr. Kazim is excited to continue his efforts into this exciting new aspect of dentistry. He is a member of the ADA, the California Dental Association and the Harbor Dental Society.

What you should learn in dental school, but don’t

Something feels oddly familiar.

Sitting in my neighborhood coffee shop with my laptop open, staring at a course syllabus as it ominously lays out what my life will look like for the next several months. Coffee, flash cards, and wild Friday nights are in my future. And if I’m lucky, I’ll get the pleasure of writing a research paper or two while I’m at it. I can only hope as I start my endo residency.


Dr. Vaughn

I haven’t “studied” in six years. I haven’t even thought about studying. It’s been so long since I’ve studied that I’m not even sure I still know how to do it effectively. But still here I am, a student once more, and residency promises to be very much one of those sink or swim scenarios.

Luckily, I haven’t forgotten everything that I learned in dental school. There’s a few lessons I’m bringing with me this time that I’ve picked up along the way. Maybe you’ve heard these a few times before. Maybe you haven’t. But I think all of us, from brand new dental students to those who’ve been out a while, could use a refresher.  Here’s four important lessons that I learned in dental school and in my years practicing as a general dentist.

1. Get your money’s worth.

Every day you walk into your dental school, it’s like showing up to an 8-hour CE course for which you have paid top dollar. It’s tempting to coast. Many of us are guilty of trying to get through our programs by putting as little effort in as possible.

“D stands for Degree,” right?

But what I’ve learned is that dental school is filled with opportunities to learn more than the bare minimum. Some of the most impressive people in our profession work in dental education. And what I’ve found out is that many of the expensive, top-notch CE courses you take as a practicing dentist are taught by, you guessed it, dental school faculty. Take advantage of your environment. You’ve already paid for it.

2. Listen well

Having been a part-time faculty a few times myself, I’ve found one of the most desirable qualities in a student is the ability to listen well. Are you teachable? Can you take constructive criticism? Are you willing to own that “student” mentality?

Will you agree with all of your attendings? No.

Do you have to agree? Of course not.

But no one ever starts a sentence hoping that you’ll finish it for them. Not every teacher is waiting for your perfectly crafted rebuttal of why you did what you did. Oftentimes, listening is the most powerful tool we have. You will find that this translates well out in practice. Make an effort to actively listen to what your patients have to say, and you’ll have a group of raving fans who trust you wholeheartedly.

3. Hand skills rarely matter

Look through the Google reviews of any dental office in your community and you know what you won’t see? Any mention whatsoever about the occlusal composite staining of the Class I secondary grooves. No 5-Star review on the distoincisal angle of your biomimetically placed resin composite. Not even a single word about that buttery smooth crown margin that you spent an extra 15 minutes polishing for your Instagram photo.

Of course, our hand skills do actually matter (to a degree). But my point is that to the patient, what is often more important (and rarely taught in dental school) are the soft skills required to be a successful practitioner. If I could go back to dental school, I’d spend much more time honing that skill set. Because if you can effectively communicate with your patients, and if you can make a great first impression and win their trust, dentistry becomes a lot easier and a lot more enjoyable.

4. Don’t sleep on business and finance.

From my very first day in dental school, I was told that we wouldn’t learn a single thing about how to run a business, but oddly enough it was essential to our success as a dentist. After hearing that, do you think I made a single effort to learn about business and finance as a dental student? (See lesson #1. Hint: I did not)

Like so many of us, I chose the path of least resistance. I didn’t even look at my student loans until six months after finishing my GPR. I didn’t read a single article on practice management until two years into practice.

What a huge mistake. Such a huge mistake in fact, that now I spend much of my time talking to dental students about how to manage their student debt and avoid common mistakes that are made every single day. Mistakes that can set your career back years, and could ultimately affect the decisions you’re able to make for you and your family.

So don’t do what I did. Don’t do what so many of us in this profession continue to do. Start early. Take control of your student loans. Spend time learning about how they work, how to save and budget, and even how to invest.

Tap into the vast list of resources on practice management and how to run a business. Books, podcasts, blogs, and even YouTube. Ask your part-time faculty how they run their private practices. Take advantage of the ADA Success program and have an experienced dentist come to your school and talk about these topics (I’d be more than happy to visit and tell you everything I know).

Dental school was honestly some of the best years of my life. And although it was very difficult and challenging at times, the memories will last me a lifetime. I want to wish all future dentists the best of luck in this new school year. Cherish these moments and always make an effort to take advantage of the opportunities in front of you. Cheers!

Dr. Joe Vaughn is a general dentist who graduated from the University of Alabama and currently practices in Seattle, Washington. He works both as an associate in a private practice as well as in a public health clinic. Dr. Vaughn currently serves in roles with both the Seattle King County Dental Society and the Washington State Dental Association. He is passionate about organized dentistry, writing, and talking with other dentists about the many issues we are facing in our profession today. He welcomes any and all of your questions/comments and can be reached at [email protected]

What I miss most about dental school

What do I miss the most about dental school? Lunch.


Dr. Markov

As a private practice owner and a solo practitioner, it is not uncommon for me to be shoveling a snack down in between patients, trying to squeeze in an emergency patient, or taking care of admin work during my lunch hour.

But it is not the food I miss; it is the people.

Dental school is a long four years, but something that helped me get through it was the fact that I was in it together with my classmates.

I do not miss the 8 a.m. four-hour anatomy lectures. But I do miss seeing my friends at lunch after class, knowing they had a nice 3 ½ hour nap to the soothing sounds of an anatomy professor and that they might need to borrow my notes later.

Whether it was discussing tests and quizzes, the interesting patients we had to deal with, the procedures we had scheduled that we needed help with (why aren’t there more dental procedures on YouTube?), or when our next happy hour was, that hour of the day was spent together talking about everything and nothing.

And it made life better.

Post dental school — whether it is grabbing a bite with a colleague, a lunch-and-learn with a local business, or just participating in blogging and forums – I try to remind myself to not skip lunch. Because it is not about the food; it is to be reminded that we are in this together.

Dr. Peter Markov is a pediatric dentist and owner at VK Pediatric Dentistry in Arlington, Virginia. He graduated dental school with honors from Case Western Reserve University in Cleveland, Ohio, and completed his residency in pediatric dentistry at UPMC Children’s Hospital of Pittsburgh. When he is not practicing pediatric dentistry, you can find him out in Northern Virginia golfing, eating sushi in McLean, and sightseeing the D.C. monuments.

Did you miss our previous article…
https://dentistintulum.com/?p=291

Licensure Reform: The case for expanding interstate portability


The barriers for dentists to easily move across state lines, aka “portability”/”reciprocity,” has been a sore issue for the dental profession for many years. Dr. Jonathan Nash, who served as the American Student Dental Association chair of dental licensure reform in 1971, strongly believes that if the profession can summon the will to pursue an anti-trust initiative on a nationwide basis, it has a reasonable chance to topple this archaic and egregious barrier in one fell swoop.

Dr. Nash, the founder and chairman of the National Council for Improvement of Dental Licensure 1969-73, examines the state of dental licensure reform today and makes a case for bolder solutions to achieve meaningful reform.

Read the full editorial in the New Dentist News.

Did you miss our previous article…
https://dentistintulum.com/?p=289

Business side of dentistry: Becoming the leader you need to be

Editor’s note: This is the ninth article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances.


Dr. Deshpande

If we don’t talk about leadership in a dental office, we aren’t really discussing anything valuable, are we? Because, what is a practice without a great leader? It’s a failure.

Contrary to what most people think, leaders aren’t born, they are made. Some of it comes with experience, other times it is learned. My personal goal is to one day become the most compassionate leader possible, to both my work family and my home family. Fulfilling this big hairy audacious goal means committing every day to reflecting, pivoting and learning.

Here are some of the best advice on leadership that I’ve received from my role models:

1. Based on John Maxwell’s book, 21 Irrefutable Laws of Leadership: “failure of a subordinate, is failure of the leader.” Always remember that true leadership begins with the doctor (not the office manager) and that you need to set the tone of the level of excellence and hard work you expect in your office.

2. According to Justin Short, author of the Lifestyle Dentist podcast, “Most of the time people will set goals of a top 10 practice. However, if you have a team of average or below average how will you achieve those goals?”  Consider carefully who you are hiring to be on your team of winners. Will this person help you reach your office goals? If not, why are you even hiring them? Wait for the right person.

3. True measurement of leadership is influence. “We must learn to inspire and motivate people, not manage people.” Think about how you motivate your team and your patients to take actions? Do they quickly follow your advice and treatment plans?

4. According to Guy Raz, author of How I Built This podcast by NPR, “an important aspect of leadership is reflection.” Make it a habit to spend some time journaling, meditating and reflecting on your day. Could some conversations have gone better? Where could you have done better?

5. What gets appreciated, gets repeated. Make it a habit to thank people and mention what you are thanking them for. “I appreciate your leadership in following up with patient S and getting them scheduled! That was very important to me!”

6. From Kim Scott’s book, Radical Candor, “be quick and firm in your reprimands.” Praise lavishly in public, reprimand quickly in private.

7. Communicate regularly with your team, sit down with them and ask for feedback. Sometimes, they are able to see problems before even you can spot them. They also have better solutions. Involve them in the decision making and leadership process. Use their talents to come up with a better system!

8. Make it a habit to read more books on leadership and mindset, listen to podcasts on entrepreneurship, and building authentic relationships within your community.

9. The most important thing we all can do is help others. We are lucky to be in a profession that has plenty of opportunity for us to give back. Are you helping your team members, patients, friends and community members achieve their goals? What more can you do for them?

10, “Find a mentor, hire a coach, and don’t stop investing in yourself.” This is something my dad, one of my biggest role models, told me in 2020 when I was sitting on the couch in the middle of global pandemic, and forced out of employment. I followed his advice and feel like a different person today. If we are not constantly iterating and improving who we are people and leaders, how can we expect that from our employees?

Let’s become role models worth looking up to!

Dr. Sampada Deshpande is a general dentist based in San Francisco. A foreign trained dentist from India, Sampada earned her DDS from the University of Washington in 2018 and is a 2020-2021 UW-LEND fellow. Outside of clinical dentistry, she enjoys teaching at the New Dentist Business Club and improving access to technology in healthcare via her involvement in Samsotech. You can reach her directly at @dr.deshpande on Instagram or visit her website www.sampadadeshpandedds.com for more information.

Editor’s note: We know that finding the right practice can be overwhelming and time consuming. That’s why the ADA created ADA Practice Transitions (ADAPT), a service that matches you with practices that fit your practice approach and lifestyle. We provide customized resources to ensure you feel confident in your decisions and an ADA Advisor supports you during each step of the journey. Learn more at ADAPracticeTransitions.com.

Did you miss our previous article…
https://dentistintulum.com/?p=288

Dental school: If I could do it all over again

I might be branding myself as a super-nerd here, but I love school. So much so that I switched paths in dentistry to be in academia full-time, fulfilling my dream of staying in school forever. For those students currently in dental school, class and clinic probably never stopped, but for our D1s, their journey is just beginning and it’s going to be one heck of a ride. As I reflect on my time in dental school, there are some things I certainly don’t miss (I’m looking at you all-nighters) but there are definitely parts that make me nostalgic and I wonder — what would I do if I could do it all over again?


Dr. Champion

As a new dentist switching to an academic role, and helping start a dental school from the ground-up, has certainly been a humbling experience. I never fully appreciated the time and effort it takes to map out a comprehensive curriculum and make sure students are learning up-to-date, evidenced-based dentistry, while still trying to keep things interesting.

I keep saying  to our team as we embark on this project “I just don’t want to make students feel afraid to fail.” This is such an important piece for me, because for a very long time I had an intense fear of failure, and focused on trying to attain “perfection” rather than truly learning, and that prevented me from absorbing all that I could from extraneous sources outside of didactic or clinical information. I believe there is much to be learned from your surroundings and not only what you will be tested on.

A beautiful piece of our curriculum mapping has been the opportunity to integrate all different disciplines into our courses, and plan very intentionally how to teach that dental medicine involves a whole team of professionals — it’s not, nor should it be — segregated by discipline. Having input from psychology programs, biomedical sciences, and even behavioral science has been incredibly helpful to hear how other programs can influence our holistic curriculum to develop students into the best overall practitioners they can be.

Additionally, planning very intentionally for the future of dentistry has been a goal of ours. Whether it be in physical clinical design, equipment selection, or assessment techniques, we are trying to make our systems as seamless as possible throughout the four years of dental school, and also looking toward where dentistry will be in 10 years. I would have loved to have relevant courses on digital dentistry and design as well as more business-focused courses so that when I got out of school I wouldn’t have been so shell-shocked. Behavioral management is such a big piece of practice after graduation and it’s something I was never taught, and I am eager to help instill techniques in our students on how to adapt their leadership styles to those of others.

Outside of the crazy intensity of a dental curriculum, what I miss most about school is the camaraderie amongst my peers and the time we spent together all working towards a common goal. It’s strange when you leave school and the people you had seen every day for four years become somewhat of an afterthought. I would love if initiatives could be made in all schools to continue to meet and update each other on our work/life struggles and triumphs so that we don’t feel so alone in our pursuits. I know that I wasn’t the only one who felt burnout after a few years in practice. Being able to lean on and learn from others who are having similar experiences would be so beneficial. I actively try to seek out mentors and continuing education groups that fuel my passion, but there is something about your dental family that is truly hard to duplicate.

I wish nothing but the best for the incoming classes into our profession, and I hope that the eagerness they enter with can be sustained throughout their four short years in school. My advice would be to always keep an open mind, absorb everything around you, and never be afraid to try something, even if you “fail” at first.

I believe strongly that we learn by doing, and failures are simply stepping stones to success. Focus on yourself and what fulfills you in your personal and professional life, and don’t become overly concerned with what others around you are doing. Everyone is on their own individual path in dentistry, and what you think it is today may not be what it will be tomorrow. We can shape our paths any way we want, and that malleability is a wonderful gift, so enjoy the journey.

Dr. Katie Champion is a New Dentist Now guest blogger. She grew up around dentistry her whole life, working in her mother’s dental practice until she went to college. She graduated from Nova Southeastern University College of Dental Medicine in 2018. Katie is now the Director of Clinical Operations at Kansas City University College of Dental Medicine after having transitioned from a clinical career in Florida. She is passionate about all things dentistry, and enjoys spending time with her husband and three dogs now exploring their new home state of Missouri.

My missing piece: Reaffirming my love for puzzles during the COVID-19 pandemic

While studying for my DATs about a decade ago, I remember being frustrated with the PAT section of the exam. Why would I ever need to know which asymmetrical and strange shape would fit into which hole? How would this be relevant to the practice of dentistry? As I passed time by working on a 2,000 piece jigsaw puzzle during a 12-hour overnight call shift at my GPR, I had a moment of clarity.


Dr. Khan

I am an imaginative person by nature. I have always found creative tasks like coloring, embroidering, or crocheting not only enjoyable but relaxing. However, my true passion lies in creating order out of chaos – my chaos of choice being jigsaw puzzles.

The first commercial jigsaw puzzle was made in 1762 by London-based mapmaker John Spilsbury, who mounted a map onto a wood basing and then cut around the borders of individual countries with a scroll saw. Throughout their early years, the primary goal of jigsaw puzzles was to help children learn geography. The invention of the “tredle jigsaw” tool in the early 19th century allowed for the creation of more intricate piece shapes and faster production.

During the Great Depression the popularity of jigsaw puzzles exponentially increased and allowed families a way to spend time with one another through problem solving while distracting themselves from daily hardships. More recently, during the COVID-19 pandemic jigsaw puzzles offered a quiet, inexpensive escape from the ever changing world during a global pandemic.

Oral health is multifactorial and only after a comprehensive medical, social and dietary history are we able to get the full picture of a patient’s oral health. Similar to a jigsaw puzzle, it is only after putting together the pieces that you are able to see the entire picture; in the case of dentistry, as a provider you can now tailor treatment and oral health recommendations to the specific patient. Moreover, jigsaw puzzles challenge our perceptual ability, color matching and pattern recognition and matching – a dentist’s dream! Puzzling allows me to achieve creative meditation and mindfulness through the marriage of the left and right sides of our brain.

I reaffirmed my love for puzzles in March 2020 when “elective dental procedures” were canceled in New York State. Our clinic schedule switched to weekly shifts covering emergency patients. I was anxious not only about the consequences of a global pandemic but also the impact it would have on my didactic and clinical education during my pediatric dental residency. Organized dentistry rose to the occasion and I was inundated with hours of online CE that allowed me to strengthen my clinical acumen. Yet, my hands remained fidgety. I wanted to create. But at the same time, I wanted to seek mindfulness. I found my nirvana through jigsaw puzzles. My hands were occupied with actively searching for the next piece while my mind was laser focused on the final picture.

Puzzling, much like many dental procedures, creates a unique sense of accomplishment. A little moment of success that only happens because of my efforts and achievements. The final picture of puzzles has evolved from antiquated landscapes to modern and vibrant pictures-capes depicting a wide variety of exciting and unique illustrations.

My favorite puzzle is the Clemens Habicht, 1000 Colors puzzle where each individual picture has been engineered to be its own distinct hue. While completing this puzzle I was transported back to my dental school days of trying to rearrange the VITA Classic Shade Guide by shade or brightness. When I encountered a roadblock with the hues of green I turned to an esthetic dentistry tip by photographing the pieces in black & white to aid in distinguishing them with no luck. Soon enough, the puzzle was complete – almost too fast. It remained on my kitchen table for a week after it was completed and put a smile on my face whenever I walked past it. Once that allure faded, I quickly disassembled and started on my new adventure: a 1,000-piece puzzle of a world map composed of flowers has since been framed and is hanging in my living room.

A year and a half later, we are still in a pandemic and the uncertainty of things becoming a constant, much like puzzles as my favorite mindfulness hobby. In the face of uncertainty in our lives, working on a puzzle is grounding while being nostalgic to a life unencumbered by the burdens of technology. I always have a puzzle in progress in the corner of my apartment as a reminder that no matter how small – each step forward brings you closer and closer to the end goal.

Furthermore, puzzling requires singular attention and can be an avenue to center yourself in the disarray of colors, patterns and shapes. More than ever, mental health is the cornerstone of a successful dentist and I encourage everyone to find a hobby that is the missing piece to their overall happiness and wellness.

Dr. Sarah Khan is a New Dentist Now guest blogger. She grew up in Long Island, New York and graduated Stony Brook School of Dental Medicine in 2016. While in dental school, she concurrently completed a Master’s in Public Health. She went on to complete her GPR at NY Presbyterian/Weill Cornell in 2017 and subsequently worked in Philadelphia, PA for two years. In the summer of 2019 she started her pediatric dentistry residency at Maimonides Medical Center in Brooklyn, NY. She is passionate about health advocacy and is always looking to get involved with organized dentistry on a local, state and national level. In her free time she loves to travel with her husband, complete 2000+ piece jigsaw puzzles and laugh.  

Business side of dentistry: Golden rules of marketing

Editor’s note: This is the tenth article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances.


Dr. Deshpande

Based on my experience, marketing has two main components: internal and external. Internal includes gaining higher case acceptance and introducing new procedures to your existing patients. External marketing involves efforts taken to bring new patients into the practice.

There are so many ways of bringing new patients into your practice. The following are only a few techniques mentioned. You can pay a company to do this for you, or based on your demographic testing, conduct this yourself.

1. Direct Mail. Some say this is the best way to bring new patients in. I think it depends on the demographic you’re targeting. If there’s a dentist in my market (downtown Seattle), trying to get me in the door, they may not succeed in doing so with a mailer. Most young couples that rent out apartments in the city throw their “junk mail” before leaving the mailroom. Where do these young couples look for a dentist? Online, specifically on Google.

2. Which bring me to reviews. Asking for a review can be the best way to boost your online presence, keep your SEO happy, and bring new patients in. Googling “Smile & Co.” — a boutique dental practice in Sacramento — provides a great example. Although they have a wonderful, bright website and active social media page, what keeps them in the game is their 500+ Google reviews. Your reviews are your community’s way of showing you they love you and will vouch for you.

3. Use your marketing as a try and fail method to test your market. If you’re targeting 50+ patients living in a retirement center, consider sending out mailers consistently for a few months and evaluate the return on investment. Did patients come through? Maybe consider offering specials to veterans or senior citizens, to make your clinic seem more attractive. Many patients lose their traditional employer sponsored dental insurance at the age of 60. A membership plan may help retain your aging patients.

4. Are you part of the local Chamber of Commerce? Consider hosting your space as a venue for one of their events, use that opportunity to meet more businesses in your area, and partner with entrepreneurs.

5. Are you a specialist? Join a study club with general dentists or make it a point to pick up the phone and call general dentists in your neighborhood to introduce yourself. I personally love meeting specialists who respect my drive to learn specialty procedures, and yet continue teaching me. It makes me connect with them even more and refer my favorite patients to them. Dr. Sonia Chopra, my mentor in endodontics, and Dr. Alan Yassin, my mentor in implants, are two great examples of specialists who have made teaching general dentists their life’s work.

6. Think of your ideal patient. Who is it? One of my favorite speakers had once told his audience that his ideal patient is a “busy businessman.” He tried to picture where those busy businessmen frequently hang out. Answer: bars and high-end restaurants. This is why he started offering free dental treatment to bartenders and servers, and in return, left his business cards at those local watering holes. Without trying too hard, his dental work got facetime with his preferred client, and often sent referrals to his office.

7. Focus on giving patients a 100% amazing experience. Work on creating a beautiful monthly dental newsletter, with updates on the team, office or community participation. Send out a birthday wish, either by email or a fun video. Call patients after surgeries, long treatment appointments or after any appointments involving small kids. Parents appreciate you calling after their kids. It increases trust and creates goodwill.

What if you’re still an associate at this time? Or maybe you’re in dental school and wondering if you can begin marketing at this stage? The answer is yes!

1. Consider creating a personal website and professional Instagram/Facebook account. Think about your personal brand carefully, what is your vision for the future? Why should patients come see you? Think of the photos you currently have plastered on the internet; do they convey the image you want to have out there?

2. Remain true to yourself. One of the dentists I admire partnered up with a nonprofit that helps rehabilitate women who suffered domestic abuse. For every new patient appointment, he donates a part of his fee to the nonprofit. He also offers free cosmetic treatment to a survivor every few months. This work aligns with his socially conscious practice. It has also helped create a community of supporters around his startup.

Do you have any other ideas about marketing? There are so many out there, and so many dentists who do it well. Be open to learning from people you meet and always be willing to tweak your existing strategies for the better!

Dr. Sampada Deshpande is a general dentist based in San Francisco. A foreign trained dentist from India, Sampada earned her DDS from the University of Washington in 2018 and is a 2020-2021 UW-LEND fellow. Outside of clinical dentistry, she enjoys teaching at the New Dentist Business Club and improving access to technology in healthcare via her involvement in Samsotech. You can reach her directly at @dr.deshpande on Instagram or visit her website www.sampadadeshpandedds.com for more information.

Building trust with our patients

As dentists, we took a professional oath to care for our patients. We entered the profession with the ideological belief that we can and will make a difference in our patients lives. We are hopeful, eager and will go above and beyond to ensure their needs are taken care of.


Dr. Ahmed

We are sincere in our efforts and in this selfless endeavor, we seek appreciation so that we can feel “good” about our decision to be a servient clinician.

So when we walk into the operatory to meet our patients, we’re excited and  filled with optimism. We hope to charm our patient so they like us. We ask “how’s it going?” but sometimes a patient will respond with a cold demeanor or simply say “Doc, nothing personal but I hate the dentist.”

They are gripping the chair and are defensive in their tone. You do the usual exam and go over the findings. You ask if they have any questions, and they say “How much is this going to cost? Cause I can’t afford this. I’m on a fixed income.” Or they say “My last dentist said [this and that]…and I came in to see if she was right. Why are you guys are telling me different things?  Don’t you think it’s a problem that you don’t have the same diagnosis or treatment?”

These are examples of psychological barriers that I was not prepared to deal with out of dental school. I realized there is an unhealthy amount of cynicism and skepticism in our patients as a result of previous negative experiences or stereotypes of dentists.

Hollywood often depicts the dentist as wild, gray-haired men who cause pain, and our capitalistic society assumes being a dentist is a “get rich quick” scheme.

If patients believe you exist to either hurt them or take their money, where in their mental space does the word “help” fit in? It can’t because its contradicting.

Throughout dental school and residency, I invested my time and energy in being a great clinician. I wanted the quality of my work to speak for itself. I soon realized it takes more than just clinical skills.  Unlike some of our health care counterparts, dentistry demanded other types of skills vital to our success. Such skills are necessary to help our patients overcome fear, anxiety, mistrust, and suspicion of our services.

One of those skills is listening. By listening, I started to understand the cause of my patients contempt when they say “I hate the dentist.” I learned about their traumatic pediatric experience or traumatic surgery. I learned about the priorities in their life that led to neglect or the series of dental visits that resulted in frustration.

Regardless of how upset or combative a patient can be towards their previous dentist, I believe it’s important to empathize without scrutinizing the provider.  You have to remember we’re only hearing one side of the story.

As practitioners, our approach to treatment is shaped  more by our experiences especially as we mature in our profession. Our postgraduate training (informal or formal), the practice business model (for profit vs. nonprofit) and our personal risk tolerance help shape our treatment philosophy. Such influences can result in differences in opinion among dentist leading to multiple diagnosis or treatment choices.

But a caries is a caries…right? A simple cavity has many stages and depending on the life cycle some dentist may choose to intervene early (why not take care of it when its small) or some may choose to wait (it may be arrested).

I like to believe that most of us became dentists because we sincerely want to help. Therefore, it’s imperative to maintain integrity, educate and intently listen to our patients. By doing so we can rebuild trust in our profession and ultimately change the pessimistic narrative for future generations.

Dr. Nashid Ahmed is a New Dentist News guest blogger. She is general dentist in Phoenix, Arizona. She earned her dental degree from Indiana University in 2019 and completed an AEGD in Phoenix. During her free time, she likes to explore the city of Phoenix and the great outdoors of Arizona. She enjoys hiking, biking and trying new restaurants. She also enjoys reading and blogging about career development and workplace culture.

Business side of dentistry: When to do a startup?

Editor’s note: This is the 11th article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances.


Dr. Deshpande

Doing a startup may seem exciting, but as I’m going through it myself currently, I can say it is one scary endeavor. Probably scarier than anything else I’ve ever done.

There are a million things going in my mind right now as I write this in February of 2021:

1. I still need to tweak my business plan with location demographic and competition analysis

2. Write out monthly financial projections for years 1-3 and send it to three of my mentors for their input and advice.

3. Cold call offices in the area to analyze competition; how good are they at answering their phones? How easy was it to make an appointment? Were my financial options explained to me (posing as a prospective patient) with ease?

4. Completing my pre-qualification process with a lender. At the time of this writing, there are only 2 banks in Washington state that are offering a startup loan.

5. Taking a course on Facebook marketing, and another on in-house membership plans, because I want to have a fee for service practice that focuses on providing the very best hospitality to our patients. This is difficult to do in my location- an urban Seattle suburb, where insurance dependency typically runs quite high.

Do you now know what I mean? These are the things running in my head, or anyone who is planning a startup. Are you ready for this life? All of this with the uncertainty of patients actually calling your office and making appointments. However, all said and done, that doesn’t mean we don’t go ahead with our plans. Here’s when I think all of you should consider before undertaking a startup.

1. If you’ve looked at all the practice brokerage websites for at least a year and found no practice that comes close to your vision.

2. If you’ve reached out to every dentist in your chosen location, who is above 55 years in age and asked them about a possible transition.

3. If all the practices you’ve seen so far seem small in size. For example, my vision was to have a 7-op practice because I see myself having an associate and at least 3 hygienists one day. Most of the practices in my market have a max of 5 ops. It is very difficult to expand a 5-op practice, unless there’s a vacant space next door or you change the location.

This is why it is so important to know your future vision and reverse engineer from there! If after a year of searching, your vision of practice ownership remains the same, consider doing a startup.

Questions about doing a startup? Feel free to reach out and follow my personal journey @dr.deshpande.

Dr. Sampada Deshpande is a general dentist based in San Francisco. A foreign trained dentist from India, Sampada earned her DDS from the University of Washington in 2018 and is a 2020-2021 UW-LEND fellow. Outside of clinical dentistry, she enjoys teaching at the New Dentist Business Club and improving access to technology in healthcare via her involvement in Samsotech. You can reach her directly at @dr.deshpande on Instagram or visit her website www.sampadadeshpandedds.com for more information.

Editor’s note: We know that finding the right practice can be overwhelming and time consuming. That’s why the ADA created ADA Practice Transitions (ADAPT), a service that matches you with practices that fit your practice approach and lifestyle. We provide customized resources to ensure you feel confident in your decisions and an ADA Advisor supports you during each step of the journey. Learn more at ADAPracticeTransitions.com.