Introducing Safe Smiles – new campaign set to champion the benefits of safe dentistry

The Oral Health Foundation have announced plans for a new campaign to help people make safer choices when it comes to their dental treatment.
The charity campaign will stress the importance of having dental treatment in dental practices and the benefits of it being carried out by trained and registered professionals.
Safe Smiles is a dental industry response to concerns about the growth of direct-to-consumer alternatives, with the campaign’s organisers worried about more people performing treatments at home – potentially putting themselves in danger.
Research by the Oral Health Foundation reveals one-in-four (25%) UK households have opted for some form of DIY dentistry during the pandemic.
The nationwide study also shows over half (55%) of adults feel they have neglected their teeth during lockdown.  Around one-in-seven (15%) admit to not brushing their teeth as much as before the pandemic.  One-in-five (20%) are eating unhealthier foods, and more than one-in-…